22
October
2005

It gets better

I have Vogue Knitting from the 1940s.

One non-Vogue treat so far, an issue of “Hand Knits by Beehive” from 1944 includes a small piece of paper that reads “A Necessary War Measure: We regret that we are compelled to ask you to be patient if you are unable to find all the Beehive yarns you want. The usual plentiful supply of these fine imported wools has been curtailed, due to the manpower shortage in Great Britain. We know you will be glad to cooperate at this time, and “Share the Yarn” for Victory!”

Never fear for Beehive…Their ad in Vogue’s Knitting Book 7th Edition (1946) reads “Good News! Beehive is back! It is true, Beehive has never been off the market all through the war. However, it has sometimes been hard to find. Now, your favorite of all knitting yarns is back again in quantity at all good stores from Coast to Coast.”

So what became of Beehive? Their ad in Vogue’s Knitting Book 8th Edition (1947) reads “They won’t shrink because they’re Patonised” These yarns are imported from Patons and Baldwins, Ltd. Their modern-day descendants can be found in Michael’s stores everywhere.



3 comments

  1. sawall:

    That reminds me of going to the elementry school library when I was a kid and looking through turn-of-the-centry National Geographics just to see the ads. There’s some wild stuff in there!

  2. Amy:

    I just love buying vintage magazines. You are lucky that you were able to score some knitting ones. What a great find!

  3. Suzann Kupchinsky:

    I’m no longer positive where you are getting your info, but great topic. I needs to spend some time learning more or understanding more. Thank you for fantastic information I used to be in search of this information for my mission.



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